J. Digit. Mark. Commun. 1368 views
Abstract This article reviews the impact of public relations on corporate reputation in the contemporary corporate environment. A favorable reputation enables businesses to maintain a competitive advantage. In order to achieve long-term success, it is essential for businesses to establish and preserve a positive reputation. This report used real-world examples to illustrate how effective communication aids in reputation management. In addition, this essay is dependent on conjectures and an interview with an experienced Public Relations practitioner. Nonetheless, there are a number of ways for firms to communicate with their stakeholders more effectively in order to develop a positive corporate reputation. Most crucially, firms require Public Relations professionals to aid in establishing and maintaining connections with various stakeholder groups. Consequently, it is essential for firms to identify and comprehend their key stakeholders, as well as employ effective communication tactics, in order to maintain a positive reputation.[...] Read more. Full text

J. Digit. Mark. Commun. 324 views
Abstract This paper analyses the relationship between Stakeholders and Corporate Reputation in the Education Industry. Through the qualitative research methodology of surveys, responses from stakeholders of different levels in the education industry has been analysed. More specifically, the areas of corporate reputation analysed were stakeholders’ management, stakeholder communication, Integrating Stakeholder Management and Communication to become Stakeholder Engagement, corporate reputation, image and identity and reputation and trust. From the analysed survey, it was found that engagement through actions of the organisations towards its stakeholders creates value and trust as two-way symmetrical communication for greater decision making.[...] Read more. Full text

J. Digit. Mark. Commun. 374 views
Abstract This study aimed to examine the relationship between stakeholder relationships and a company's reputation in the field of public relations. Responses from industry stakeholders in public relations were analyzed using an interview-based qualitative research technique. There were a few particular aspects that were examined in terms of corporate reputation, such as stakeholder management, stakeholder communication, stakeholder power analysis, corporate reputation, mutual trust, and reputation and stakeholders. From the study, it was discovered that trust between the corporation and its stakeholders creates value and loyalty for better and stronger strategic decision-making.[...] Read more. Full text

J. Digit. Mark. Commun. 423 views
Abstract One of the most significant intangible organisational assets is reputation. It's a complicated phenomenon that needs to be handled carefully. In fact, it has been proven that an organization's reputation is a prerequisite for individual stakeholders' willingness to participate in a relationship with it. This essay seeks to clarify the communication tactics that should be utilised to restore an organization's reputation that has been harmed by a problem. A case study of postal currier services was used to demonstrate how a problem might lead to a negative reaction from stakeholders. In maintaining an organization's reputation, the essay stated that addressing the issue immediately, developing inclusivity among employees, and organisational commitment as a corporate citizen are all vital.[...] Read more. Full text

J. Digit. Mark. Commun. 338 views
Abstract Within the context of a corporation, this research investigated how to construct and preserve a positive corporate reputation. Interview-based qualitative research methods were utilized to compile the information that was acquired from public relations experts working in the PR area. The purpose of this study is to investigate whether or not there are any connections between company reputation and stakeholder management. In addition, research has been carried out to discover the best way to develop communication strategies with the various sorts of stakeholders. In-depth primary research was conducted with a carefully selected respondent with the purpose of gaining an understanding of how businesses and other organizations construct and preserve their corporate reputations. The respondent was selected to ensure that the feedback obtained would be of a high quality and would reflect insight from a position that is rarely presented in public. In order to guarantee the reliability of the findings, conclusions were drawn based on the information obtained from the interviewee in addition to the findings of a number of other research and journal articles.[...] Read more. Full text